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Additional information
Matt Parker discusses multiplicative persistence.
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Extra footage: https://youtu.be/E4mrC39sEOQ
Matt's new book is Humble Pi: http://bit.ly/Humble_Pi
More Matt videos on Numberphile: http://bit.ly/Matt_Videos
The Multiplicative record holders: https://oeis.org/A003001
More info: http://mathworld.wolfram.com/MultiplicativePersistence.html
Hear Matt on the Numberphile podcast... http://bit.ly/Numberphile_Pod_Playlist